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For Immediate Release

August 8, 2018

New Marketing Campaign Launched in Conjunction with Sturgis Freedom Fighter Award

 

 

WASHINGTON, DC – Today, the Sturgis Motorcycle Museum will officially induct Kirk “Hardtail” Willard into the Hall of Fame. Willard, Chairman and President of the Motorcycle Riders Foundation, will receive the coveted “Freedom Fighter” award and designation; a special category designated to honor those who have made an impact on motorcycle rights.

The ceremony will take place at The Lodge at Deadwood in South Dakota as a part of the 78th Annual Sturgis Motorcycle Rally where dozens of Willard’s cohorts will be in attendance; including staff and fellow Board Members for the Motorcycle Riders Foundation (MRF).

In conjunction with the ceremony, the MRF will launch a new “for a limited time only” promotion and marketing campaign for new and prospective members attending Sturgis. “Through market research and member feedback, we learned that we had a great opportunity at Sturgis to communicate the importance of what this organization stands for,” said Megan Ekstrom, Vice-President of Government Affairs & Public Relations for the MRF. “Under Hardtail’s leadership we have doubled down on our efforts to improve the value of what we deliver to our membership, and we want to use this significant occasion to highlight that.”

Ekstrom also hinted at future membership benefits like roadside assistance; including 24-hour emergency tire changes, emergency fuel delivery and accident and collision towing. “In today’s world with more and more fuel stations carrying higher blends of ethanol, motorists texting while driving and not paying attention to riders, this is a necessary service for our members.”

Social media advertising, dozens of volunteers, a promotional video and a one-time discount for new members will complement an updated marketing brochure aggressively stating, “YOUR RIGHTS, YOUR LIFESTYLE, YOUR MOTORCYCLE: UNDER SIEGE.” The modernized and updated brochure will include a letter from Willard, highlight past accomplishments, and offer a plain and simple look and what the MRF does and why. “Our lifestyle as riders is threatened in a way it never has been,” said Willard. “Little by little, riders like you and I are slowly being relegated to history.”

Willard and the MRF refuse to let that happen under their watch, using the induction ceremony as the official launch for this aggressive “go forward” strategy. The bold move is signature to Willard’s style; where he is known as “Hardtail” in the motorcycle rights world. From the aftermarket industry and original equipment manufacturers to the motorcycle clubs and state motorcycle rights’ organizations, he is known as a force to be reckoned with. Logging thousands upon thousands of miles on his motorcycles, his objectives have always stayed pure; to promote and preserve motorcycle riders’ freedoms and lifestyles.

Tickets to the induction ceremony are sold out; however, Willard is scheduled to attend and speak at ABATE of South Dakota’s Annual Whitewood Social Hour on Thursday, August 9th at the Whitewood City Park near the Sturgis Rally. The event is free for MRF members and others involved in motorcycle rights.

 

 


Help win the big battle in Washington for your right to ride. Support the MRF today.

YOU are the driving force for motorcycle rights in the state of Idaho

 

Because of your membership and participation, we have been able to make a real difference for riders across our state. But as you know, the fight for our rights and freedom isn’t confined to the borders of our state. In Washington, D.C. there are threats from policymakers and bureaucrats on everything from helmets to ethanol, to self-driving cars, to overreach by the Environmental Protection Agency.

 

That’s why our organization supports the Motorcycle Riders Foundation (MRF).

 

If you haven’t heard of the MRF, you should know that they serve as the national advocate for motorcycling. They are the only organization dedicated to exclusively protecting on-street riders and they have a full-time staff in Washington, D.C. committed to making sure the states stay in charge of issues affecting riders.

 

If you are already a member of the MRF, thank you.

 

However, if you are not a member of the MRF, I’m asking you to join today. You can join as an individual member for $30/year and receive regular e-newsletter updates and Calls to Action, a bimonthly printed report connecting you to riders all over the country as well as legisalitve alerts directly from the MRF’s full-time lobbyist.

 

If you’re weary of the commitment, my ask of you is this: consider making a one-time donation to the MRF’s Freedom Fighter Fund. This is a special pot of money exclusively reserved for funding the most critical issues that affect your right to ride.

 

You can click on the following links to learn more about the MRF and join as a full member or make a one-time donation to the Freedom Fighter Fund:

 

https://mrf.org/join-the-mrf/

https://mrf.org/donate/ 

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WHAT IS ICMS?

  • A Watchdog on the federal, state and local legislatures, protecting your rights to ride.
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  • A major force in promoting positive motorcycle legislation and motorcycle safety.
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WHAT ICMS IS NOT

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  • Anti-helmet.
  • A Secret society.
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  • Afraid to take a position.
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